Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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It lets us do business in dramatically new ways. Your success demonstrates that God loves you.

Most, in fact, had no imprint of coffee at all. Get fast, free shipping with Amazon Prime. Many reviewers that were critical of the book, seemed to have a hard time accepting all that Rapaille had to say without any real scientific evidence.

I have recently read a couple of books that attempt to explain macro phenomenon by looking through the lens of the culture of its people.

The Culture Code, by Clotaire Rapaille | DiversityMine

This set me on the course of my life”s work. The younger generation embraced these desserts.

It describes fundamental clues to “align” our products and services according to this perspective. This concept is not, however, new. His discoveries have been eye-opening — for marketers at first, for cultural experts later, and for many of us still today. It doesn’t necessarily have a cultural explanation.


The Culture Code

I especially liked when the author discussed how different cultures view themselves and others i. I found myself in agreement with a majority of the observations and was quite amused at the way Rapaille presented them.

Could have been a bit more concise, but has its charm. Someho Many fascinating culture’s stories of difference nations were told. I doubt I’ll even bother finishing it. What makes us live, buy, even love as we do? One, a researcher cannot accept what people say about the motivations of their own behavior because their explanations will be at the conscious level, while their true motives are, or tend to be, at the “reptilian” level.

I grew up outside the United States. To see what your friends thought of this book, please sign up. Coffee could not compete with tea in the Japanese culture if it had such weak emotional resonance. I liked the “3rd hour focus group stories for getting at the deep emotional impact of events. He seeks to reveal the code of what different culture really think about when they are presented with an idea.

In practical terms, he says that food, love or work carry different meanings for people in different cultures or other contexts.


Forever more, I would always associate weddings with gustatory excess. However, the book also looks at the culture code on other subjects too including money. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. My journey toward the discovery of cultural codes began in the early ”s.

Rapaille trained in France as a social scientist, but has spent much of cod career as a marketing consultant. What I encountered was remarkable. There’s no indication any of his “findings” would be verified by a repeated study.

As I understand cultures, ethos on a deeper way. And it’s not very long. This book offers a lot of food for thought about how we are molded by our culture.

Looking for More Great Reads? Why are people around the world so very different? If a council of pedants really wanted to, they could claim that this is all guesswork and conjecture, and they would coode right.